Although business cards seem to be largely standardized, to ensure satisfaction, it is still critical to clarify all details with your printer before you commit to a business card printing job. Once you have decided you need cards or created your card design and are ready to choose a printer, keep some considerations in mind.
The Pricing Model:
Pricing for card printing generally varies with colour and the number of sides printed on. Other factors include card types, paper choices, and custom cuts. While your printing could be simple, you may have custom needs, so consider getting a price quote for your specific design. Also find out about quantity and reorder discounts.
Chosen Card Medium:
All paper is not created equal. Skimping here may make an otherwise classy business card look cheap. Be sure you choose a quality of paper that will reflect well on you and your company. Ask about the available options. If you are feeling extra creative, you can also consider plastics, magnets, or other media.
Card Sizes and Cuts:
Even if you have chosen the standard 3.5 x 2 inch card, clarify your card size when placing the order. It is especially important to confirm if you have chosen a size that varies from convention. Note, that some printers like New print have a large enough variety of options that they have incorporated some unique sizes and cuts into their standard offering, which means you can save money with them if you want a non-standard size.
Printing Turnaround Time:
Most printers will be able to rush your order at a premium, but keep in mind that business card printing is more involved than merely printing what you send in. Always leave enough time to review the proof that the printer creates for you, because once you have you given your approval and the proof goes to press, there will be no more room to make changes.
Print Quality and Printer Reliability:
Card printing quality and printer reliability may be the most difficult to judge, especially if it is an exclusively online printer. Some ways to mitigate this risk is to look for online reviews and to ask the printer for references and to see samples of their previous jobs, which they should be eager to provide.
One final consideration in your choice of vendor for your business card printing needs is the ability of the printer to meet your company’s total long-term printing needs—cards, brochures, letterhead, etc. You want things to look as uniform as possible, and using the same printer helps that to happen. There could be an opportunity to develop a relationship that will save time and money down the road with the right, reliable printer with the greatest offerings.